Concept Fruit

Countering a negative content attack

admin — Tue, 27 Sep 2011 21:44:01 +0000

1) Countering a negative content attack – This company had been targeted by a client who did not get approved for a loan for which he felt he was qualified. The non-approval was based on a combination of the financial situation of the client and tightened lending requirements at the lender. The targeted company acted diligently in their processing of the application and made no promises of approval. Despite this, the client initiated a campaign of negative postings on a variety of websites, including Rip off Report and The Complaints Board. Due to the heavy traffic on these boards the negative content, which was baseless, began to show up on the front pages of the search engines when the company name was used as the search term. Feeling the impact of the negative content as traffic to their site decreased, the company engaged Concept Fruit to counter the attack. The plan put into action was divided into two components; one component being the deletion of as much of the untrue negative content as possible from websites. The second component was to create and market new content to move the negative postings which would not be deleted off of the front pages of the search engines. Concept Fruit, which has a working relationship with The Complaints Board, was able to get negative content removed from the site while the Ripoff Report, which has a standing policy of never removing posts regardless of their inaccuracy, left the posts in place. Concept Fruit, using their proven techniques, was able to displace the negative content from the front pages of the search engines within three months, making for a very satisfied customer. Concept Fruit was retained by the company to monitor for new negative content, which it does to this day.

Google+ Numbers Up

admin — Tue, 27 Sep 2011 21:22:45 +0000

Looks like Google+ finally opening up its beta to everyone has paid off: Google+ member numbers shot up 30% in the two days after the social media network became fully available to the public. The fact that the official launch coincided with a customer firestorm over some user interface changes on Facebook probably didn’t hurt, either. Of course, these numbers aren’t official, and we’re still waiting for comments from Google, but it’s a promising step forward for the fledgling Google+ network.

Why Reputation Management is More Than Just a Defense Strategy

admin — Fri, 19 Aug 2011 21:30:36 +0000

Reputation management is often perceived purely as a defense strategy to be put in place once a company comes under attack from negative publicity on the web. In reality, reputation management strategies can provide many benefits beyond the very important aspect of protecting a business’ reputation.

With an objective of occupying as many spots as possible on the front pages of the search engines for selected keywords, a reputation management strategy is basically an SEO campaign with much loftier goals. By attaining stated objectives a reputation management campaign can:

* Develop your brand – Studies have shown that just under 80% of all consumers do online research before their first transaction with a business. High ranking positive content on the search engines enhances your business in terms of how your potential customers perceive it and strengthens their view of your brand.

* Increased visibility – By taking up multiple spots on the front pages of search engines potential customers will see your message as you want them to see it. Occupying these rankings also reduces the visibility of your competitors.

* Building credibility/trust with customers – By controlling the information your customers see through reputation management techniques, you can present a consistently positive message. Consistent delivery of your message builds both trust and credibility over time which in turn leads to loyal customers.

Customers are more likely to buy products and services from sources they trust and respect. Online reputation management can help you develop the consistency and convey the messages that can put your business in this exact position with your customers.