1) Countering a negative content attack – This company had been targeted by a client who did not get approved for a loan for which he felt he was qualified. The non-approval was based on a combination of the financial situation of the 
client and tightened lending requirements at the lender. The targeted company acted diligently in their processing of the application and made no promises of approval. Despite this, the client initiated a campaign of negative postings on a variety of websites, including Rip off Report and The Complaints Board. Due to the heavy traffic on these boards the negative content, which was baseless, began to show up on the front pages of the search engines when the company name was used as the search term. Feeling the impact of the negative content as traffic to their site decreased, the company engaged Concept Fruit to counter the attack. The plan put into action was divided into two components; one component being the deletion of as much of the untrue negative content as possible from websites. The second component was to create and market new content to move the negative postings which would not be deleted off of the front pages of the search engines. Concept Fruit, which has a working relationship with The Complaints Board, was able to get negative content removed from the site while the Ripoff Report, which has a standing policy of never removing posts regardless of their inaccuracy, left the posts in place. Concept Fruit, using their proven techniques, was able to displace the negative content from the front pages of the search engines within three months, making for a very satisfied customer. Concept Fruit was retained by the company to monitor for new negative content, which it does to this day.
